How Sports Teams Can Increase Revenues With Their RSS Feeds

Increase Sports Profits With RSS Feeds

If you are a sports team owner, league executive, team executive or are a consultant for professional, amateur, and collegiate league sports teams then you may realize that your website likely comes with a RSS feed.  The problem is…

… you may not know what this thing is or what to do with it to increase sports business profits!

If so, that is okay.  Very few online marketers know much about RSS feeds either; and you are going to get a quick education on this technology which comes embedded with most team and league websites today.

First, RSS has multiple definitions.  One of the most commonly accepted definitions is “Real Simple Syndication”.  When your team or league’s appointed person updates the website with the most recent news (e.g. scores, trades and promotion announcements) the most recent news item shows up for your visitors to see.  Depending on which web hosting platform and design company you chose, you should have a RSS feed which gets populated automatically with the same content.

RSS Works Primarily In Two Ways For Sports Revenues

RSS feeds can be used in multiple manners, but two stand out for most sports teams and leagues.  The first way is the one which most familiar with RSS understand.  It also is the LEAST likely to improve your sports team’s revenues.

Most teams have been educated that they want RSS subscribers.  These are people who:

  • are likely already fans or at least consistent visitors to your website
  • have the technology to utilize RSS technology
  • are pre-sold on subscribing to RSS feeds (blogs, sports team news, etc.)
  • actually WANT your content

These types of people are terrific to have on your side.  This because they likely will share a few of your news items with their friends and social media followers.

The problem is that these people should be “icing on the cake.”  You are asking a lot to have these people consistently promote your news/ticket information/promotional items without any sort of compensation.

Instead, let’s focus on the second way to use RSS feeds to boost your overall profitability.  That focuses on the “syndication” word inside the “Real Simple Syndication” definition.  RSS feeds, formatted in the proper technology structure (RSS, XML, Atom or a few other accepted protocols) can be syndicated to websites, blogs, social media properties and others who do not yet know you.

These entities need fresh content for THEIR web properties.  Since you are a legitimate sports business, your content is deemed “authoritative” enough to warrant being placed on other websites with a link back to your main website pages.  This can be done automatically by adding your website’s RSS feed to:

  • RSS directories
  • blog directories (and “blog aggregators”)
  • web 2.0 pages which permit you to add your feed
  • other RSS-oriented web properties
  • sending the RSS feed link to your fans via e-mail/Twitter/Facebook and letting them know it exists

Well That’s Great, But How Does My Team Make Any Money Using RSS?

Great question!

Here are several ways in which your RSS feed can help your team, league or promotion can use RSS technology to add revenues to your accounts above and beyond your current efforts:

  • The web properties, which need content, that pick up your news items will include a link back to your team’s website.  People who read those web properties (which you do not know even exist) can click to find out more about you and buy tickets to events if they will be in the area
  • People who read your content on other web properties (websites, blogs and social media properties) may share your news item with their friends.  THOSE people may click the link and “up sell” themselves to buy your tickets
  • If you have a unique logo, people may buy a piece of merchandise online even if they never buy a ticket or come within 1000 miles of your stadium
  • You can “convert” or “burn” your RSS feed through Google’s FeedBurner technology.  If you run Google AdSense ads elsewhere, your converted/burned RSS feed now can contain Google ads which pay you when someone clicks on the ads
  • If you click the RSS image at the top of this post you will be taken to the RSS feed for  In the footer of each RSS feed post, there is a “call to action” to dial a toll-free number from ANYWHERE IN THE U.S. (not just local) for people who want good prices on home repair/home improvement contractors in THEIR areas.
    • Since RSS feeds get “syndicated” nationally, this a good way to monetize any sports team’s RSS feed
  • You can add a sponsor to the footer of each RSS feed post and use it as new inventory or to boost awareness for a current sponsor
  • You can add an affiliate link which is relevant to your audience, likely to buy equipment for your sport

Again, the goals here are to have:

  • websites, blogs and social media properties (which you do not know) to promote your latest news/scores/trades/etc.
  • those properties’ visitors to click and discover you for the first time, from anywhere around the world
    • this leads to increased ticket sales
    • this leads to increased online merchandise sales
  • these visitors share your content with their spheres of influence
  • any readers of your RSS content click an ad or take the “call to action” in the footer of each RSS post in order to put direct revenues in your sports team’s accounts

Finally, all of this is not relegated to just your website’s RSS feed.  Your sports team’s Twitter, Facebook, YouTube and other social media properties all have RSS feeds.  Each can be further syndicated and/or monetized in a similar manner.

There is even more which can be done with RSS feeds to help you reach your day to day goals.  Please contact us for more information on how we can help your team or league.


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